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Ketchup
by: The Jethro
It’s
a short, soothing word. The consonants work in just the
right order to make you feel the exact memory of the zest
underneath your tongue. It’s the viscous elixir of your
and my Sesame Street youths. Even the kids without cable
will get this one. It is as evocative as the memory of
your first Wolverine trading card you never traded, or
remembering the sound of the ice cream man’s chime from
three blocks yonder. The taste is familiar to both the
prince and the pauper. It’s an escapism, sometimes, from
the dry and the tasteless. What could stir up such
nostalgia…asks the reader politely. My pet monster?
Strawberry Shortcake? Pogs? None of those, you hipster!
For it is the sweet sensation and transcendent tang of
American Ketchup that can stain the visage of all memories
so pure, and leave your mom asking you how you got it all
over your brand new Osh Kosh B’Gosh overalls.
Research:
Ketchup
(or Catsup) comes from Asia and was originally a spicy
condiment with pickled fish as one of the ingredients. The
Thai word for catsup is actually pronounced very similarly
to catsup. The condiment is used in many Thai recipes. I
suppose that one could justly accuse me of market branding
the ketchup product but there’s no denying the monopoly
that Heinz has on the tasty accessory. There’s always that
one kid though in the whole damn town whose mom buys that
shitty ‘Fancy’ Catsup. We hung out with little Henry down
the street until his mom came home with that fancy crap
and we couldn’t hang with him anymore. It grew too
awkward. Anyway, navigating through the Heinz Ketchup
website (a visual explosion of reds and crimsons) one
discovers that Heinz has no added thickener and is a great
source of Leucopenia!!! A powerful antioxidant with
potentially positive health benefits. Come on now
Ketchup…don’t appeal to society’s health-mania.
Investigations:
Walking
down underneath the blaring halogen bulbs of my local Stop
and Shop, I pass by some of Ketchup’s most notorious
accomplices Hellmann’s mayonnaise, Relish, and French’s
yellow mustard (or freedom mustard as I like to call it) I
see the ketchup, our eyes meet in the glow of artificial
light. Bastions of purity and youth, even its permutations
that have taken form in the convenient upside-down bottle,
the purple ketchup, and the green. I notice something
though, either I’ve gotten smaller, or the shelves have
because they now have these gargantuan plastic handles of
ketchup. I proceed to checkout with my 80-gallon drum of
Americana, load it onto my flatbed and took it home to
begin my time warp. I’m back in my Brooklyn home. My
mother fries up some vegetables, which I will immediately
dress in Ketchup once before me. At the time, this was
permissible parenting since Reagan declared ketchup its
own vegetable (Please see the U.S. Ketchup Report, 1982
Page 239 Par. 8 Clause 2.4b)
Memory:
Now,
try to dream of your French fries past, shiny ruby-colored
goo at the tips, the occasional triple or quadruple dip.
Reminisce on the days of back-yard grills with the old
man, Buns painted red by mom. Think back now of the summer
days and the warm hot dog flavor. Sometimes, Ketchup was
the only thing that could save the unsavory dinner of a
young American brat like me. |